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Personal business experience / Hospitality · Gurugram

Oishii Wok

Connecting restaurant operations, marketing and customer experience.

Contribution

Operations, brand communication, marketing and hospitality

By

Parth Agarwal
Michael

Context

Personal business experience

A close view of sushi in Oishii Wok’s published food photography
Restaurant imagery published by Oishii Wok.
Two contributions. One hospitality brand.

The business.
The brand experience.

Personal business experience

Parth Agarwal

Parth handled operations, marketing and overall business growth for his Pan-Asian restaurant in Gurugram. His perspective connects the customer experience with the people, decisions and systems behind the business.

Meet Parth
Brand portfolio

Michael

Michael’s scope covered branding, campaign management, overall digital marketing and hospitality consulting. It connects the restaurant’s brand communication with a wider view of the guest experience.

Meet Michael
The context

A business experienced
from every side.

Oishii Wok is a Pan-Asian restaurant brand in Gurugram. Parth’s work covered the operations, marketing and commercial decisions behind the business.

Those responsibilities were closely connected. A campaign needed to reflect what the restaurant could deliver. Customer feedback needed to inform service and communication. Menu and promotion decisions needed to make sense for both the guest and the business.

01 / Operations

The experience
behind the brand.

Parth coordinated day-to-day work across staff, vendors, service standards and customer issues, keeping the guest experience connected across the restaurant’s touchpoints.

02 / Marketing

A clear reason
to choose us.

Parth worked on campaign planning, creative briefs, promotions and communication across social, search, delivery platforms and the restaurant itself.

03 / Business growth

Commercial decisions
close to the customer.

Customer feedback, POS information and aggregator data informed menu, product and promotion priorities. His remit also included operational changes and technology or vendor issues that affected the business.

Published Oishii Wok materialSelected brand communication

Food. Occasions.
Reasons to return.

Selected communication from the brand’s public channels, showing how the offering was presented across menus, seasonal moments and different audiences.

Menu return campaign artwork published by Oishii WokView artwork
Menu returnMarch 2025Original publication (opens in a new tab)
Lunar New Year campaign artwork published by Oishii WokView artwork
Lunar New YearJanuary 2025Original publication (opens in a new tab)
New Year campaign artwork published by Oishii WokView artwork
New YearJanuary 2025Original publication (opens in a new tab)
IPL matchday campaign artwork published by Oishii WokView artwork
IPL matchdayMarch 2026Original publication (opens in a new tab)
Corporate occasions campaign artwork published by Oishii WokView artwork
Corporate occasionsMarch 2026Original publication (opens in a new tab)
Winter menu communication campaign artwork published by Oishii WokView artwork
Winter menu communicationJanuary 2026Original publication (opens in a new tab)

Operations, marketing and business growth: Parth Agarwal. Branding, campaign management, digital marketing and hospitality consulting: Michael. Images and campaign material: published by Oishii Wok. Individual photography and artwork authorship are not claimed here.

Oishii Wok on Instagram (opens in a new tab)Watch the published Instagram reel (opens in a new tab)
An overhead food spread from Oishii Wok’s published restaurant imagery
Food and presentation, published by Oishii Wok.
A rice and curry dish in Oishii Wok’s published menu photography
A closer view of the restaurant’s offering.
A guest’s perspective / Oishii Wok
“this is my comfort place”

Anushka Tripathi · Customer review on District

Read restaurant feedback (opens in a new tab)

Selected restaurant feedback, recorded 10 October 2026.

What this experience brings forward

Think beyond
the touchpoint.

The work connected the public brand with the details required to deliver it: people, tools, timing, expectations and commercial priorities.

At swee, this perspective informs a website, campaign or digital product. How will people use it? How will the team operate it? What needs to happen after someone clicks, enquires or places an order?

View the restaurant’s published website (opens in a new tab)
More from Parth’s experience
Framecraft public website with an interface design concept
Creative technologyIn development

Framecraft

A video workspace exploring creative control, focused corrections and work worth preserving.

Parth Independent product
A conversation is a good place to start

Connect the brand with the business.

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