Agency experience · Scroll Mantra / Annual programme · 2023–24

Tea Leaf & Co.

An everyday ritual. A world of stories.

Contribution

Social media account experience

Experience by

Dushyant Kumar

Context

Prior agency work · Scroll Mantra

Tea Leaf and Co. chamomile tea packaging surrounded by white flowers on a warm cream background.

Selected campaign artwork from the supplied Scroll Mantra annual review.

The work

A campaign with
many moving parts.

The supplied annual review covers Tea Leaf & Co.’s programme with Scroll Mantra from 1 August 2023 to 31 July 2024. The brief called for more consistent brand communication, a clearer social presence and content suited to audiences in India and the United States.

Dushyant lists Tea Leaf & Co. among the agency accounts he worked on. This annual review documents Scroll Mantra’s wider team programme. The selected work connects product stories with recurring themes, cultural moments and reasons to participate.

01 / Scope

Recurring stories

CosmicCuppas paired tea blends with zodiac themes, creating a repeatable way to introduce the range.

02 / Scope

A sense of discovery

TeaPassport explored tea traditions across different places, including the India masala-chai creative shown here.

03 / Scope

Seasonal relevance

Festive and product-led content gave the programme variety while keeping the tea itself central.

From the agency’s reportReported campaign outcomes

1.8MReported Instagram reach

242Reported Instagram posts

86Video-format posts within the 242

Source: supplied Tea Leaf & Co. × Scroll Mantra annual review, 1 August 2023 to 31 July 2024, pp. 5 and 33. Figures describe the agency programme, not individual results. Video-format posts are a subset of the 242 Instagram posts.

Selected creativeOpen an image to explore

The work,
up close.

Selected creative from the programme. Open any artwork to move through the gallery.

Tea Leaf and Co. lemon ginger tea packaging with an iced drink against a bright blue summer setting. — **Tea Leaf & Co. lemon-ginger seasonal product creative**Creative shown in the supplied annual review

Tea Leaf and Co. Taurus-themed CosmicCuppas artwork with mint tea on a pale green zodiac background. — **Tea Leaf & Co. CosmicCuppas zodiac campaign creative**Creative shown in the supplied annual review

Tea Leaf and Co. masala chai packaging beside a glass of pouring tea and spices. — **Tea Leaf & Co. TeaPassport India campaign creative**Creative shown in the supplied annual review

Tea Leaf and Co. Holi campaign artwork with brightly coloured tea cups arranged on a white tray. — **Tea Leaf & Co. Holi seasonal creative**Creative shown in the supplied annual review

Tea Leaf and Co. hibiscus tea packaging, pink flowers and a red cup of tea on a pale floral background. — **Tea Leaf & Co. hibiscus product creative**Creative shown in the supplied annual review

Tea Leaf & Co. work presented in the supplied Scroll Mantra annual review. Dushyant lists this as an account he worked on during his agency experience. Creative production reflects the wider agency team; individual artwork authorship is not assigned here.

Project context & sources

Selected delivered creative and reported figures from the supplied annual review. Future campaign proposals and reference artwork are excluded from this gallery.