Agency experience · Scroll Mantra / Campaign report · 2024

Vietjet · Dreams Take Flight

Give a passion somewhere to go.

Contribution

Campaign strategy · Social media management · Execution coordination · Client servicing

Experience by

Dushyant Kumar

Context

Prior agency work · Scroll Mantra

Vietjet Air Love Connection branding, travel imagery and Dreams Take Flight campaign invitation.

Selected campaign artwork from the supplied Scroll Mantra campaign report.

The work

A campaign with
many moving parts.

Dreams Take Flight was phase two of Vietjet Air India’s Love Connection campaign, executed by Scroll Mantra. The campaign invited young Indian audiences to share stories about their passions, from photography and food to music and nature, for the chance to travel to Vietnam.

Dushyant’s supplied portfolio describes his contribution across strategy, execution, client servicing and social media management. The campaign report documents the wider agency team’s work across campaign content, community outreach, entry and winner coordination, and reporting.

01 / Scope

A clear invitation

Connect the travel proposition with interests people already care about, then make participation understandable across campaign communication.

02 / Scope

A coordinated programme

Keep social content, campaign milestones and client coordination moving together through the participation and winner-announcement phases.

03 / Scope

A visible result

Use the campaign report to connect creative examples with the activity and outcomes recorded by the agency team.

From the agency’s reportReported campaign outcomes

24M+Reported social impressions

81Reported platform posts

50Reported winners

Source: supplied Scroll Mantra campaign report, 2024, pp. 4, 9, 14–15. These are reported campaign-level outcomes from the agency team. Impressions are not unique people reached.

Selected creativeOpen an image to explore

The work,
up close.

Selected creative from the programme. Open any artwork to move through the gallery.

Vietjet Dreams Take Flight creative showing a traveller among Vietnam landscapes. — **Dreams Take Flight destination-discovery creative**Creative shown in the supplied campaign report

Vietjet campaign artwork combining Vietnamese food, landscapes, culture and city views. — **Dreams Take Flight destination campaign creative**Creative shown in the supplied campaign report

Vietjet Vietnam Calling campaign artwork with the Golden Bridge and a traveller. — **Dreams Take Flight Vietnam Calling creative**Creative shown in the supplied campaign report

Vietjet campaign artwork combining photography, music and culinary arts with a travel invitation. — **Dreams Take Flight creative connecting travel with photography, music and culinary arts**Creative shown in the supplied campaign report

Vietjet Air India campaign, executed by Scroll Mantra. Dushyant’s contribution: strategy, execution, client servicing and social media management. Creative shown from the supplied campaign report; individual artwork authorship is not assigned here.

Project context & sources

Selected work from the supplied Dreams Take Flight campaign report. The report is retained as supporting evidence; this page presents selected campaign artwork and aggregate reported outcomes.

Published campaign reel