Agency experience · Scroll Mantra / Campaign planning & rollout

Vietjet · K.I.N.K.

A travel story with a plan behind it.

Contribution

Campaign planning · Social content · Execution coordination · Client servicing

Experience by

Dushyant Kumar

Context

Prior agency work · Scroll Mantra

Vietjet Business Class artwork showing reclining passengers under the headline Sleep Tight at Great Heights.

Selected campaign artwork from the supplied Scroll Mantra plan, marked Approved / Posted.

The work

A campaign with
many moving parts.

K.I.N.K., Kiss Ishq N Konnections, is a Vietjet India campaign planning and rollout document from Scroll Mantra. It connects destination communication with airline service benefits and formats for social channels.

Shown within Dushyant’s Vietjet agency experience, the work reflects campaign planning, execution coordination, client servicing and social media management. The supplied document includes both proposed content and material marked as posted.

01 / Scope

Content pillars

The plan organised communication around business class, the destination network, airline benefits and additional services.

02 / Scope

Format planning

Social calendars connected content ideas with formats and proposed publishing activity.

03 / Scope

Rollout coordination

Approval and posting states made the progress of individual pieces visible in the supplied plan.

Selected creativeOpen an image to explore

The work,
up close.

Two selected artwork stills from posts marked Approved and Posted.

Vietjet Chasing the Sun beach travel creative with holiday essentials and a model in branded swimwear. — **Vietjet Chasing the Sun creative; the supplied deck marks this post approved and posted**Marked Approved / Posted in the supplied plan

Vietjet India campaign planning and rollout by Scroll Mantra, shown as Dushyant’s agency experience. These two creative stills are from entries marked Approved and Posted in the supplied plan (pp. 16–17). They are artwork stills, not video playback.

Project context & sources

The K.I.N.K. document contains mixed publication states. This gallery uses only the selected entries explicitly marked Posted; proposals elsewhere in the document are not described as delivered results.