Branding & creative direction
Shape brand expression and a consistent creative direction across identity, communication and the places a brand appears.
Where the perspective comes from.
Michael works across the different ways a brand takes shape, from its identity and communication to the events, spaces and products around it. His portfolio spans fashion, music and hospitality, connecting branding and campaign management with overall digital marketing.
For Molly’n’Molly and Control Sound, his remit includes branding, campaigns, digital marketing and event management. His work with Three Peacocks, Kujaku Yaki and Oishii Wok combines branding, campaign management and digital marketing with hospitality consulting.
His ongoing work for Full Power Mode extends that scope into clothing design and outsourcing coordination. The project brings brand development, campaigns and digital communication into the same conversation as what is made and how production is organised.
How the work takes shape.
Michael considers a brand across its connected expressions: identity, campaigns, digital channels and the experience people encounter. His work links creative direction with the coordination needed to carry an idea into different settings.
That perspective adapts to the project. Event management connects communication with a live moment; hospitality consulting connects the brand with a guest experience; clothing development connects the identity with a product and its production.
The direction ahead.
At swee, Michael aims to connect brand thinking with campaigns, digital marketing and experiences from the start. He wants to develop work that stays recognisable whether someone meets it in a feed, at an event, in a hospitality space or through a product.
He hopes to build closer collaboration between creative direction and practical delivery. For Full Power Mode, he aims to explore accessories alongside the ongoing clothing work, creating new ways to express the brand through products.
Looking ahead at swee.
