Social strategy
Connect brand priorities with audiences, content plans and the role of each social channel.
Where the perspective comes from.
Dushyant works across social strategy, content and integrated campaigns. His experience includes agency roles at Scroll Mantra and Gripping Project, alongside recent in-house social-media work with KSKT Agromart and Kaze Living. He connects what a brand wants to communicate with the planning and coordination needed to put it into the world.
His selected experience includes Vietjet Air India, where his responsibilities spanned integrated marketing communications, strategy, execution, client servicing and social management. Across other agency accounts, his work has included content writing, creative coordination and day-to-day account management, with experience across aviation, hospitality, food and lifestyle.
An international-business education and experience in Singapore and India inform his interest in intercultural communication. Dushyant holds a Bachelor of Commerce in International Business from Curtin University. His interests in film, entertainment, travel and culture bring a broader curiosity to the way brands tell their stories.
How the work takes shape.
Dushyant brings strategy, content and execution into the same plan. His work connects the audience and central message with the channels, creative briefs, resources and client decisions needed to deliver a campaign.
He combines client communication with creative and production coordination, then uses reporting to guide the next round of work. At swee, that experience supports a clear connection between what a campaign intends to say and how it is managed from brief to publication.
The direction ahead.
Dushyant’s ambition at swee is to build campaigns with a clear idea, a considered channel plan and a reliable rhythm of making, listening and improving. He wants to bring strategy, content and production closer together so that each campaign is easier for both the audience and the team to understand.
He hopes to develop work that moves thoughtfully between cultures and gives brands a meaningful place in people’s everyday lives. The aim is communication that is distinctive, useful and consistent, with room to learn from the people it reaches.
Looking ahead at swee.
